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Investing in Agriculture II - Weekends at Farmlands

Mr. C.S. Sudheer | Posted On Wednesday, December 10,2008, 05:41 AM

Investing in Agriculture II - Weekends at Farmlands



I am very happy to write the second part of “Investing in Agriculture” as my friends from different walks of life have responded so well with their supportive and motivational words for “Investing in Agriculture -1”. Being in IT, BT kind of MNC companies, people are still thinking of exploring the hidden opportunities available in Agricultural sector and that made me to think something beyond just an article.

I got a comment from one of our readers that Farmers are the only creators in the world; others are just processing and exchanging what they create. This shows us the importance of Agriculture and Farmers across the world. Almost all our industries in India are depending on agriculture in one or the way for their different needs and

Now the Question is:

Why are we not showing interest in Agriculture?

We know that agriculture and its produce are most important for the world, but still we are not able to create value for the same. Every parent want their kids to become a doctor, engineer, scientist, business person and any other white color job, but no one wants their kids to become a Farmer.  Therefore, I will be discussing about various value creation strategies in the next few articles which can be implemented in different parts of the country at different levels starting from today and one such strategy is there right below.

Strategy 1:  Weekends at Farm Lands:
Dear Friends, how nice it would be if we go to villages in the weekends with our friends with some new ideas which can boost the farmers to deliver better results. I am sure that out of every 10 people who are working in the cities at least 2 will be from villages, so let us identify one or two villages which are near to our place as a first step.

We have to understand the potential of the Agricultural land available over there, so that we can identify the best crops which suit to that particular soil and the climate. Then, we have to develop a strategy to implement our plan with the support of farmers.

Now, we need to have a close relationship with the media to publish our weekly article, which carries the recommendations to the government to deliver the expectations of the farmers in the right time. Media can help us to make this a revolution.

We have two different ways of implementing this strategy:
1. We can take up this as a social work or consulting job and we can charge a very nominal amount of fee to the farmers for the amount of time we spend on them and their land, after the harvesting or after getting those better results then the usual.
2. We can partner with farmers by providing technology, training, finance and consultation, with mutual understanding and acceptance to share the profit earned in the acceptable ratio.

I would like to add many more things to this strategy, but before that I need your feedback on this concept. Dear friends, kindly come back to me with all possible plans which can be merged to this strategy to make it a grand success.

You can reach me through [email protected].

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