Asserting that the din of the "breaking-news syndrome" has consumed the media, President Ram Nath Kovind said fake-news has emerged as a-new-menace whose purveyors call themselves journalists and taint a noble-profession. President Kovind said old timers would recall the magical-touchstone of five Ws and H (what, when, why, where, who and how) whose answers were essential for a story to qualify as a news-report.