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Adobe, Microsoft team up to share sales and marketing data

Adobe, Microsoft team up to share sales and marketing data

Tuesday, March 21, 2017, 12:41 PM

Microsoft Corp and Adobe Systems are joining to make their respective sales and marketing software products more potent competitors to Salesforce.com Inc and Oracle Corp offerings, the two firms said on Monday. On the eve of San Jose, California-based Adobe’s annual user conference, the company said that it will work with Microsoft to create a shared data format between Adobe’s marketing software suite.
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