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Advertisers prefer Instagram to Snapchat

Advertisers prefer Instagram to Snapchat

Wednesday, March 15, 2017, 5:24 PM

Snapchat is used by over 150 million people, and its parent company just went public in an IPO that gave it a market cap of $25 billion. In partnership with Ad Age magazine, advertisers and marketers are significantly less interested in spending money on Snapchat than they are in doing so with competing services like Instagram and Facebook.
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