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Akshay Kumar is fast emerging as a valuable celebrity brand

Akshay Kumar is fast emerging as a valuable celebrity brand

Wednesday, March 1, 2017, 1:20 PM

Film-makers and studios are looking up to Akshay Kumar, as the most dependable and professional brand to be associated with. "Akshay is one of the most commercially viable actors, who embodies that both value and volume can go together," says Ajit Thakur, CEO, Trinity Pictures. Akshay who does 4-5 films a year, has become a star who generates higher returns from an industry perspective.
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