Amazon focuses on kids products for growth, hunts for brand partnerships
Monday, February 6, 2017, 11:59 AM
Amazon India is focusing on the selection for toddlers and kids, to lead significant growth. The subcategory, which focuses on footwear and apparel for kids of 0 to 14 years of age, has set up brand partnerships and exclusive online launches to increase traffic from existing shoppers on the site. The kids fashion vertical grew 2.5x in 2016 in terms of the units sold.