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Amazon Prime subscribers account for 30% of the firm’s orders

Amazon Prime subscribers account for 30% of the firm’s orders

Friday, April 14, 2017, 9:23 AM

Amazon Prime membership programme has become an important lever for the company in its battle against rival Flipkart, accounting for nearly 30% of all orders on Amazon India. Last July, Amazon India launched its annual Prime membership programme in more than 100-cities, offering one-day and two-day delivery on hundreds of thousands of products and exclusive discounts for an initial price of Rs.499 per year.
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