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Amazon's India strategy: Focus on every geography to become 'everything for everyone’

Amazon's India strategy: Focus on every geography to become 'everything for everyone’

Wednesday, March 22, 2017, 10:06 AM

Global e-commerce giant Amazon said it would continue to focus on every geographic segment of India's online retail market just days after homegrown rival Flipkart earmarked the country's vast rural hinterland and smaller cities as its future growth markets. "Our ambition in India is to become everything for everyone," said Amit Agarwal, head of Amazon in India.
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