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Apple aims for less cost as it accelerates in chip design

Apple aims for less cost as it accelerates in chip design

Wednesday, April 5, 2017, 6:37 PM

Apple Inc's decision to stop licensing graphics chips from Imagination Technologies Group Plc (IMG.L) is the clearest example yet of the iPhone maker's determination to take greater control of the core technologies in its products - both to guard its hefty margins and to position it for future innovations, especially in so-called augmented reality.
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