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ASCI issues guidelines on celebrity advertising

ASCI issues guidelines on celebrity advertising

Friday, April 14, 2017, 7:25 AM

In a long-awaited move, ASCI issued a series of sweeping guidelines on celebrity advertising, aiming to finally clamp down on random or exaggerated claims made by celebrity advertising. The objective of this move is to protect consumer interest while encouraging. celebrities and advertisers to refrain from endorsing misleading advertisements, especially of products or services which can cause serious financial loss or physical harm.
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