The CEOs of Adobe, Microsoft, and SAP introduced the Open Data Initiative (ODI) at the Microsoft Ignite conference. Together, the three longstanding partners are reimagining customer experience management (CXM) by empowering companies to derive more value from their data and deliver world-class customer experiences in real-time.

Adobe's new AR (augmented reality) authoring tool for designers and developers called Project Aero aims at helping designers and developers create immersive content, and meld the physical and digital worlds. Even as Adobe is promoting Apple's ARKit, Google has a rival platform called called ARCore. Both these tools let developers build AR experiences for apps that run on mobile devices.