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Political Parties' Expenditure On Online Ads May Double This Election

Tuesday, April 16, 2019, 5:22 PM

Online advertising expenditure by political parties is likely to double to Rs. 400-500 crore this Lok Sabha election compared to 2014, riding on the growing smartphone penetration and cheaper Internet packs, experts said. "The total advertising expenditure on election campaigns could be between Rs. 2,500-3,000 crore in the 2019 general elections," said Ashish Bhasin, CEO- Greater South, Dentsu Aegis Network.
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'Is India merely a market to be plundered?': Ramdev hits out at HUL

Saturday, March 9, 2019, 11:21 AM

Yoga guru Baba Ramdev took to Twitter to criticise Hindustan Unilever (HUL) over an ad of 'Red Label Tea' wherein it was mentioned that "Kumbh Mela is a place where the old get abandoned". "Inki aukaat kya hai?" Ramdev tweeted. "Why...make unsavoury comments on Indias glorious cultural heritage? Is India, for them, merely a market to be plundered?" he added.
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I&B announces 25% hike in print media advertisements

Wednesday, January 9, 2019, 3:22 PM

The Information and Broadcasting (I&B) Ministry increased the rates at which the government releases advertisements to the print media by 25%. "The decision will be of great benefit especially to the medium and small newspapers including a large number of such papers in regional and vernacular languages," the ministry said. The rates were last revised in 2013.

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