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Amazon to push hyperlocal app for Big Prime Day Sales

Amazon to push hyperlocal app for Big Prime Day Sales

Wednesday, July 4, 2018, 9:17 AM

In a first, Amazon is looking to leverage its hyperlocal Prime Now app in the top four cities during its Prime Day sale to offer ultra-fast two-hour deliveries to customers across categories, including smartphones and consumer electronics. Started as an app focused on FMCG to compete largely with the likes of BigBasket, Prime Now has internally come to be considered as a 'speed app'.
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