Spiced Buttermilk? Coca-Cola Turns to Grandmas' Recipes in India
Friday, March 29, 2019, 7:40 PM
First came a type of cumin-flavored sparkling water. Next up is a mix of unripe mangoes and spices. After that could be buttermilk. Then maybe some potions based on a 2,000 year-old system of traditional medicine. That's a rough outline of Coca-Cola Co.'s strategy in India as it tries to outrun the global decline in consumption of sugary sodas.