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Fizzy drinks bubble up in rural markets

Saturday, June 16, 2018, 10:58 AM

Rural consumers aren't just going for branded soaps, detergents and biscuits like their urban counterparts. They are also lapping up fizzy drinks so much so that rural markets contribute in equal measure to sales of some of these brands. Parle Agros Appy Fizz, which has grown to a sizeable Rs 700 crore in annual sales, draws 45% of its turnover from rural markets.