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Mahindra starts selling Ford cars in expansion of alliance

Wednesday, December 5, 2018, 8:20 AM

Mahindra and Mahindra Ltd has started selling cars of Ford Motor Co. in India as-the-automakers expand their alliance beyond the joint development of vehicles. "Ford doesn't have a robust chain of channel partners, so by letting Mahindra dealers sell Ford cars, the company is trying to reach most of the towns and districts of the country," said the first of the two-people cited above.
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Ford goes local in India, aims for bigger slice of competitive market

Tuesday, November 6, 2018, 3:52 PM

Ford Motor Co made a profit in India for the first time in a decade in the last fiscal year, signalling that a strategy conceived two years ago by the U.S. car manufacturer for one of the world's most competitive car markets is starting to show some success. Under an initiative called the Emerging Market Operating Model (EMOM).

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