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Mahindra starts selling Ford cars in expansion of alliance

Mahindra starts selling Ford cars in expansion of alliance

Wednesday, December 5, 2018, 8:20 AM

Mahindra and Mahindra Ltd has started selling cars of Ford Motor Co. in India as-the-automakers expand their alliance beyond the joint development of vehicles. "Ford doesn't have a robust chain of channel partners, so by letting Mahindra dealers sell Ford cars, the company is trying to reach most of the towns and districts of the country," said the first of the two-people cited above.
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