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McDonald's Loses "Big Mac" Trademark Case To Irish Chain Supermac's

Wednesday, January 16, 2019, 7:56 AM

McDonald's Corp has lost its rights to trademark "Big Mac" in European Union case ruling in favor of Ireland-based fast-food chain Supermac's, according to decision by European regulators. The judgment, provided to Reuters by Supermac's, revoked McDonald's registration of trademark, saying that world's largest fast-food chain had not proven genuine use of it over the five-years prior to the case being lodged in 2017.

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