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Nike's New $350 Smart Sneaker Will Require Regular Recharging

Wednesday, January 16, 2019, 7:48 AM

Nike Inc. has found a new way to capture more information about its customers: through their sneakers. At an event Tuesday called the "Future of Footwear," Nike unveiled a new shoe concept, called Nike Adapt, that tracks performance in real time, allowing the company to give weekend warriors athletic tips and also sell them more products.
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Nike hires former Coca-Cola executive as Jordan Brand president

Wednesday, November 14, 2018, 8:13 PM

Nike named former Coca-Cola executive Craig Williams as president of its sports shoes unit Jordan Brand. Williams, who will take charge on Jan. 14, most recently headed the world's biggest beverage maker's partnership with fast-food chain McDonald's. He will replace Larry Miller who will become the chairman of the newly created Jordan Brand advisory board, Nike said.
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Yoga pants built a $48 billion industry that's replacing jeans

Wednesday, October 31, 2018, 8:07 PM

The first pairs of yoga pants Lululemon sold in 1998 were a simple item for women to wear at the studio. They were a mix of nylon and Lycra-synthetic elastic fibers that provided the stretch and softness needed to manage all those sweat-inducing contortions during a lengthy session on the mat. Yoga, first as an exercise and later as a cultural phenomenon.

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