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Ramdev's new prized asset suddenly changes the contours of India's FMCG war

Thursday, May 2, 2019, 9:06 AM

In a deal that could help Patanjali Ayurved put an end to many of its recent struggles, the Ramdev-led FMCG player has finally got its hands on Ruchi Soya, a prize it had chased long and hard. Patanjali bagged the edible oil maker with a Rs.4,325-crore bid. For the Haridwar-based company led by the Yoga guru, debt-ridden Ruchi Soya is the first big buy.
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FMCG cracks the Patanjali code, naturally

Wednesday, March 27, 2019, 2:50 PM

Patanjali Ayurved disrupted the Indian FMCG sector with nature-based products in various categories to challenge the dominance of companies such as Hindustan Unilever in the past three-four years. That has forced rivals, especially the multinationals, to retool their portfolios to introduce matching products at similar price points to try and regain their market ranking, analysts said. This seems to be paying off, they said.
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Panel picks Patanjali, Ramdev likely to head first Vedic board

Monday, February 25, 2019, 7:35 AM

YOGA GURU Ramdev is all set to head the country's first government-recognised board for Vedic education as his Trust's bid for setting up the proposed BSB was adjudged the best by a selection committee Saturday. The five-member panel's recommendation will be considered by the governing council of the Maharshi Sandipani Rashtriya Vedavidya Pratishthan (MSRVP), headed by HRD Minister Prakash Javadekar, this week.

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