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Government plans to revamp its consumer awareness campaign Jago Grahak Jago

Tuesday, December 4, 2018, 8:42 AM

The government is considering revamping its consumer awareness campaign 'Jago Grahak Jago' to boost its reach and appeal. Under 'Jago Grahak Jago' a consumer affairs ministry initiative started in 2005 the government uses print-media advertisements, audio and video campaigns to educate consumers about rules regarding sales and purchase like the definition of MRP, for instance and help them make an informed choice about products.

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