Serena Williams to take Bumble's woman-first message to Super Bowl
Thursday, January 3, 2019, 8:15 PM
Tennis champion Serena Williams will star in a year-long marketing campaign for the Bumble social networking app that will kick off with a message of women's empowerment during the Feb. 3 Super Bowl, Williams told Reuters in an interview. Bumble began in 2014 as a dating platform for women to start discussions with potential male partners.
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