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Oyo acquires Copenhagen-based data science company Danamica

Monday, September 2, 2019, 8:11 PM

Softbank-backed Oyo has acquired Copenhagen-based data science company Danamica for an undisclosed amount. Earlier this August the company had committed to invest 300 million in the vacation homes business in Europe, with a special focus on strengthening technology. With the acquisition of Danamica, Oyo looks to drive growth by leveraging dynamic pricing across all its brands Oyo Home, Belvilla and DanCenter.