Tata Motors launched high-performance cars under the JTP brand, which it created through a joint venture with Jayem Automotive to attract young buyers. Company rolled out two JTP versions of its Tiago and Tigor models. Designed under JT Special Vehicles, an equally owned joint venture between Tata Motors and Coimbatore-based Jayem Automotive, the souped-up cars will deliver 33% more power than their conventional versions.