Adulthood can wait, Tinder tells young users in new ad
Tuesday, December 25, 2018, 6:11 PM
Being an adult is tough and Tinder knows it. The dating app which targets Gen Z (those born between mid 1990s upto early 2000s) is seen urging them to enjoy the pre-adulthood phase in a new digital campaign titled 'Adulting can Wait' for India. In popular culture, the term 'Adulting' signifies behaving in a way that is characteristic of a stereotypical adult.