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Adulthood can wait, Tinder tells young users in new ad

Tuesday, December 25, 2018, 6:11 PM

Being an adult is tough and Tinder knows it. The dating app which targets Gen Z (those born between mid 1990s upto early 2000s) is seen urging them to enjoy the pre-adulthood phase in a new digital campaign titled 'Adulting can Wait' for India. In popular culture, the term 'Adulting' signifies behaving in a way that is characteristic of a stereotypical adult.