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Adulthood can wait, Tinder tells young users in new ad

Tuesday, December 25, 2018, 6:11 PM

Being an adult is tough and Tinder knows it. The dating app which targets Gen Z (those born between mid 1990s upto early 2000s) is seen urging them to enjoy the pre-adulthood phase in a new digital campaign titled 'Adulting can Wait' for India. In popular culture, the term 'Adulting' signifies behaving in a way that is characteristic of a stereotypical adult.
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Bumble responds to Match Group's patent infringement lawsuit

Friday, September 28, 2018, 9:58 PM

Responding to Tinder parent Match Group's patent infringement lawsuit, rival dating app Bumble said, "Match did not invent the world of dating." Match had sued Bumble alleging that it stole patents involving users swiping cards and mutually selecting one another. Bumble had earlier filed a $400 million countersuit against Match alleging that it interfered with its business operations.
 
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My Move: Tinder launches extra control for women in India

Tuesday, September 25, 2018, 8:42 PM

Tinder is testing a 'My Move' feature in India that allows women to exclusively send the first message to their matches. With the new feature, women can choose from their Settings that only they can start a conversation with a male after matching with the latter. The app normally allows either person to start a conversation after swiping right.

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