Global software major Wipro's digital arm on Friday said it acquired US-based Rational Interaction to enhance its customer experience offerings. "The acquisition will scale our digital offerings to chief marketing officers, connecting Rational's ability to map the customer journey with our ability to design and build experiences at global scale," Wipro Digital said in a statement.

Avenue Supermarts the firm that controls supermarket chain DMart crossed Rs.1.50-lakh-crore in market-capitalisation on Monday, surpassing Nestle and Bajaj-Finserv to become India's 18th most valuable company. The company listed on March-21, 2017 at a market capitalisation of Rs.39,988-crore. Avenue shares rose 8.6% to close at an all-time high of Rs.2,484.15 on Monday after the company announced a share sale for institutional investors on February-5.

Wipro-chairman Rishad Premji said the IT -services major's clients were putting pressure on it to become more sustainable and consumers across sectors have the power to change organisations. He was responding to students' questions at the 9th edition of the Wipro-earthian-awards. "I was in a meeting (World-Economic-Forum) three-weeks-ago where thousands of companies across the globe participated, and main conversation was on sustainability," said Premji.