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Delhi HC allows Britannia to sell digestive biscuits

Delhi HC allows Britannia to sell digestive biscuits

Friday, March 10, 2017, 5:19 PM

ITC Ltd and Britannia were involved in a brand war case, in which the former claimed that Britannia’s NutriChoice Zero digestive biscuit brand had copied the packaging of its Sunfeast Farmlite Digestive All Good biscuit. Delhi high court overrules ITC, allowing Britannia to manufacture and sell its digestive biscuit NutriChoice Zero. He added that the “colour blue could not be allowed to be monopolized”.
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