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E-clicks help HDFC Bank save costs, raise disbursal

E-clicks help HDFC Bank save costs, raise disbursal

Wednesday, April 5, 2017, 9:10 AM

HDFC Bank, India’s most valued lender, is seeing the first-benefits of digitization almost two-years after it launched a 10-second instant loan plan for its customers. The bank’s costs have dropped and disbursements have risen, especially in the personal loans segment. Arvind Kapil, country head (unsecured loans and mortgage loans), said the bank is using analytics, linking digital-channels to distribution network and pushing business online.
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