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Facebook unveils new shopping ad format 'collection'

Facebook unveils new shopping ad format 'collection'

Friday, March 24, 2017, 5:13 PM

Facebook on Friday announced a new shopping ad format called 'collection' to help marketers showcase their products in more visually appealing ways. 'Collection' elevates the likelihood of discovery and a purchase by featuring a primary creative video or image above relevant product images. Facebook also introduced a new click metric that specifically measures outbound clicks.
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