Fashion retailers may trim end-season sales
Saturday, March 25, 2017, 1:02 PM
In a rethink of strategy, fashion retailers are planning to shorten their end-of-season sales events as customers lose interest in buying products merely for discounts. A longer duration also doesn’t necessarily translate into higher sales, they say. Revenue from end-of-season sales accounts for about 50% on average of a retailer’s total business during the quarter that a sale falls in.