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Flipkart, Amazon take divergent routes for next phase of growth

Flipkart, Amazon take divergent routes for next phase of growth

Wednesday, March 22, 2017, 9:39 AM

India’s top e-commerce firms, Flipkart and Amazon, are adopting divergent strategies to increase sales, reversing the roles each company has played so far in the country’s $14-15 billion online retail market. Rather than spending cash and effort on increasing the absolute number of online shoppers, Flipkart is trying to sell more products in untapped categories. Amazon will lead the expansion of the e-commerce market.
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