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FreeCharge surrenders IPL on-ground sponsorship rights

FreeCharge surrenders IPL on-ground sponsorship rights

Thursday, March 23, 2017, 4:47 PM

Snapdeal-owned digital payments platform, FreeCharge, has surrendered its two-year on-ground sponsorship rights for the Indian Premier League, the world's premier T-20 cricket league. The decision to relinquish its sponsorship rights comes less than two years after the Bengaluru-based company acquired the same, and reportedly said it would spend over Rs 100 crore in the sponsorship, alliances and promotions during the tournament.
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