From racing with buffaloes on the Karnataka coast to walking up the steps of the Vidhana Soudha in Bengaluru to meet the Chief Minister, Srinivas Gowda has come a long way very fast. The power of social-media, combined with catchy headlines comparing him to Jamaican sprinter Usain Bolt, has helped catapult Srinivas Gowda from the muddy Kambala fields to the centre of national attention.