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General Motors playing to its strengths with the GMC Hummer EV pickup

General Motors playing to its strengths with the GMC Hummer EV pickup

Sunday, February 2, 2020, 8:05 AM

General Motors is playing to its strengths from a profitability and product standpoint by resurrecting Hummer as an all-electric vehicle under its GMC truck and SUV brand, according to officials. The automaker is attempting to cash-in on the reputation of an already-established brand while removing any "negative baggage" of the gas-guzzling, environment-harming Hummers of the past.
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