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Google is about to crack down on 'disruptive' video ads

Google is about to crack down on 'disruptive' video ads

Thursday, February 6, 2020, 8:24 AM

Google said its Chrome browser will stop showing ads on sites that have "disruptive" video ads later this year based on a new set of standards released by the Coalition for Better Ads. The coalition's "Better Ads Standards" define ad experiences that would not be acceptable for consumers and would be most likely to drive consumers to install ad blockers.
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