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H&M unveils new brand as firm seeks to revive Europe sales

H&M unveils new brand as firm seeks to revive Europe sales

Thursday, March 30, 2017, 5:22 PM

Hennes & Mauritz AB announced the addition of its first new store brand in three years as the Swedish fashion retailer seeks to revive sales in key European markets. The first Arket outlet will open in London in the fall, selling clothing and a limited range of home furnishings at prices slightly above the company’s main brand, H&M said.
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