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Hooq changes strategy to take on Netflix, Amazon Prime

Hooq changes strategy to take on Netflix, Amazon Prime

Tuesday, April 11, 2017, 10:44 AM

Premium video-on-demand service Hooq is readying to take on the likes of Netflix, Amazon Prime and Hotstar directly as it changes its strategy that has seen it as primarily a B-2-B player to one that also targets consumers directly. Salil Kapoor, MD at Hooq, told ET, that having crossed a million subscribers through its approach of partnerships with telecom operators and Internet Service Providers.
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