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Horlicks plays on price, as competition heats up

Horlicks plays on price, as competition heats up

Tuesday, March 21, 2017, 7:25 AM

GSK Consumer’s star kid nutrition brand Horlicks is dropping its price by almost a fifth for its low unit packs to push up sales in small towns to counter intense pressure from slew of new entrants from giants Nestle, Danone and Abbot. GSK Consumer’s third quarter earnings show slowing volumes for last eight quarters while revenues fell 11% year-on-year and net profit dropped 8%.
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