Hotstar may make Rs 200 crore in advertisement revenue this cricket season
Friday, March 10, 2017, 11:29 AM
The coming 10th edition of the popular T20 cricket tournament, the Indian Premier League (IPL), is slated to make more than Rs 200 crore in advertising revenue for Hotstar, Star India’s digital streaming platform, on account of a dramatic growth in viewership. Hotstar signed sponsorship deals worth Rs 20 crore each with Vivo and Maruti Suzuki. The two will be co-presenting sponsors for IPL.