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HUL, P&G, Nirma lose market share to small local brands

HUL, P&G, Nirma lose market share to small local brands

Wednesday, March 22, 2017, 10:13 AM

India is washing its dirty linen all right but is increasingly less public about it. In 2016, listed laundry behemoths Hindustan Unilever and Procter & Gamble either lost market share to regional and local brands or showed signs of fatigue: From the standpoint of market-share gains, the year wasn’t the very best either for Nirma the original local challenger to the transnational detergents brands.
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