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HUL vs Amul: Bombay HC suggests changes in Amul ice-cream ads

HUL vs Amul: Bombay HC suggests changes in Amul ice-cream ads

Wednesday, April 12, 2017, 10:34 PM

In the ongoing hearing on HUL plea against GCMMF in the Bombay HC, Justice S.J. Kathawalla suggested changes that could be made to Amul ice-cream ads in an attempt to reach a compromise. The judge suggested that the makers of Amul ice-cream change the wording in their TVC’s-voiceover and change the way frozen-desserts are visually-depicted in all their ads from a semi-solid to liquid-oil.
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