HUL vs Amul: Bombay HC suggests changes in Amul ice-cream ads
Wednesday, April 12, 2017, 10:34 PM
In the ongoing hearing on HUL plea against GCMMF in the Bombay HC, Justice S.J. Kathawalla suggested changes that could be made to Amul ice-cream ads in an attempt to reach a compromise. The judge suggested that the makers of Amul ice-cream change the wording in their TVC’s-voiceover and change the way frozen-desserts are visually-depicted in all their ads from a semi-solid to liquid-oil.