India's Tata Motors, Microsoft sign deal for technology collaboration
Thursday, February 16, 2017, 3:20 PM
To make driving a more personalised experiences for the customers, Tata Motors Ltd and Microsoft India signed a deal for strategic collaboration on the technology front. The first such vehicle will be disclosed at the Geneva International Motor show on March 7. The Tie-up will create new revenue opportunities for the company as car buyers increasingly look for value-added services.