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Innovation is key to put FMCG growth on fast track

Innovation is key to put FMCG growth on fast track

Thursday, March 9, 2017, 11:31 AM

Innovation plays important role in reigniting growth in the FMCG sector, which has seen a slowdown in the last three years. Innovation is one of the main drivers of growth for the industry in the next 5-10 years. We, as a sector, haven't innovated enough. The biggest innovation has come from people outside the traditional FMCG marketers," said Marico MD and CEO Saugata Gupta.
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