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ITC aims to corner 20% market in packaged fruit juice in 5yrs

ITC aims to corner 20% market in packaged fruit juice in 5yrs

Tuesday, April 11, 2017, 11:51 AM

ITC is expanding its juice portfolio with an aim to garner around 20% market share in five years in the packaged fruit juice segment, currently estimated to be around Rs 2,500-crore. Apart from adding new flavors and focusing on local fruits, the company is expanding its sales network to meet the target. It has also roped in Bollywood actress Shilpa Shetty as brand ambassador.
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