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ITC to launch new categories to spice up its food business

ITC to launch new categories to spice up its food business

Wednesday, April 12, 2017, 6:52 AM

ITC is overhauling its foods portfolio to invigorate its market share in categories that have been showing signs of fatigue more than a decade after the cigarette maker challenged the dominance of most packaged food companies in the country. While the maker of Sunfeast biscuits and Bingo chips is now the third largest player in the packaged foods market, trailing Nestle and Britannia.
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