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Journey of 'Rs 1 lakh' car from game-changer to struggling product

Journey of 'Rs 1 lakh' car from game-changer to struggling product

Tuesday, April 11, 2017, 8:13 AM

The world-first-caught a glimpse of the Tata Nano in January 2008 at the Delhi-Auto-Expo. Launched with much fanfare as the '1 lakh car', its price-tag was thought to be a game-changer and received global-attention. Nearly a decade on, the picture looks rather bleak for Tata Nano. The demand for the mini-car hit a new-low-clocking just 174 units in March, the lowest since its debut.
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