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Lava marks mid-segment phone entry

Lava marks mid-segment phone entry

Thursday, March 23, 2017, 11:46 AM

Lava on Wednesday forayed into the mid-segment smartphone category with the unveiling of its Z series of devices. “We have made a significant investment towards in-house design, quality, manufacturing, and supply chain in the past seven years. We believe we are now capable of competing with premium products offered by MNCs or even Chinese or domestic handset makers,” Gaurav Nigam, Product Head, Lava International said.
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