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LG, Samsung, Sony cut TV prices by 15%

LG, Samsung, Sony cut TV prices by 15%

Tuesday, March 28, 2017, 7:59 AM

The Rs.22,000-crore LED television market is heading for a price war with the big three LG, Samsung and Sony cutting prices by as much as 15% due to increased competition and as they seek to gain market share. The price cut, the steepest ever, comes at a time when the top-three are facing growing threat from smaller brands like Micromax, TCL, BPL and Sansui.
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