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Macy's says it will grow 4 of its private brands to $1 billion

Macy's says it will grow 4 of its private brands to $1 billion

Thursday, February 6, 2020, 8:25 AM

Part of Macy's strategy to try to keep shoppers interested in its stores is to revamp its private labels, with the goal of offering customers something so unique they cannot find it anywhere else. Walking through its turnaround plans with investors, the department store chain said Wednesday that it is on track for its private brands to make up 25% of sales by 2025.
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