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Marico acquires 45% stake in Zed Lifestyle

Marico acquires 45% stake in Zed Lifestyle

Friday, March 17, 2017, 10:50 PM

Marico acquired 45% stake in Zed Lifestyle, a male grooming firm for an undisclosed sum in an effort to widen its portfolio with niche and high margin products. The stake will be bought over a period of two years, through primary infusion and secondary buy-outs. Zed Lifestyle Private, founded in June 2016, owns and sells a range of products under 'Beardo' brand.
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